Microsoft CEO Complains About Unfair Search Engine Competition

Oh, how embarrassing: the CEO of a tech giant complaining about unfair competition while the company is heavily involved in consolidating the gaming industry…


Google pays Apple a lot of money to have its search engine installed by default on Apple devices (in the billions of dollars), and that’s what Microsoft CEO Satya Nadella is complaining about. Let’s not forget that they also have a search engine, Bing, and that’s why he claims that the Google-Apple deal will kill any chance of them gaining market share…

The Wall Street Journal reported what Nadella said as a witness in the antitrust case between Google and the US Department of Justice. He is optimistic that the integration of OpenAI’s ChatGPT chatbot into Bing could bring better results, but he is not sure if it will change users’ search habits. They compared it to Google’s chatbot Bard, and sure enough, Bing showed better results.

Nadella is worried about artificial intelligence. While he is genuinely optimistic about the new perspective that AI offers, he is stuck in a vicious cycle where his position is crumbling as defaults are reinforced. He says that by default, user habits cannot change and Google can leverage its 90% market share to further improve its search results. As a result, there are often discrepancies between Bing and Google results. In the past, Apple has negotiated to acquire Bing, but in the end it did not work out because Google pays significant sums of money every year to have its engine installed by default on Apple devices.

There is no chance that Apple and Microsoft will continue (or resume) talks on the acquisition of Bing, but it should be remembered that the Cupertino-based tech company has everything it needs to create its own search engine. Meanwhile, the start of Google’s antitrust case is still a few weeks away, and since Alphabet is an American company (and the DoJ is also from this country), Google may well lose the case…

Source: WCCFTech

Spread the love
Avatar photo
Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

No comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

theGeek TV