The Verge has reported on some major reorganizations, likely aimed at avoiding a repeat of the failure that Redfall, via Arkane Austin, caused at ZeniMax.

Matt Booty, previously head of Xbox Game Studios, will become president of game content and studios, overseeing ZeniMax Media in addition to Xbox. The Verge quoted a message sent internally by Phil Spencer, Microsoft’s CEO of games (we call him Xbox boss, true, there’s a new Xbox president, but we still consider Spencer the real leader…):

“We believe that an expanded gaming content organization – one that allows Xbox Game Studios and ZeniMax’s development studios to work together effectively – will empower these world-class studios to do their best work in expanding our portfolio of games that players love. ZeniMax will continue to operate as a limited integration company led by Jamie Leder, President and CEO, who will report to Matt. All ZeniMax development studios and ZeniMax central services teams will continue to report to Jamie to maintain and optimize current content development and production cycles. In addition, to deepen our partnership and accelerate mutual learning, a number of ZeniMax executives will now report to the Microsoft executives with whom their work most closely aligns,” Spencer wrote.

Sarah Bond has been Xbox’s corporate vice president and will now become president, overseeing both software and hardware platforms. “To manage the platform of today and build the platform of tomorrow, we are bringing together the teams that will make it happen. Sarah Bond will lead this team as president of Xbox – bringing together devices, player and creator experiences, platform engineering, strategy, business planning, data and analytics, and business development,” Spencer added.

There are also changes in marketing. Satya Nadella, Microsoft CEO, wrote about it in a blog post. As for Silverman, or the organization responsible for consumer sales in the gaming sector, that has migrated under Spencer, who explained: “Ami’s charter spans all consumer products, including Devices & Creativity (Windows, Surface, M365) and all things gaming. The team’s focus will be on transforming gaming’s sales motions and attracting new audiences across geographic markets.”

So ZeniMax is slowly falling into Microsoft’s lap. So will Activision Blizzard King.

Source: WCCFTech