An expert predicts a bleak future for Ubisoft: By 2025, they could sell major assets like Assassin’s Creed…

Ubisoft is one of the most iconic companies in the video game industry. However, the developer has been struggling for quite some time. It has been present in the industry for decades with popular franchises such as Far Cry, Assassin’s Creed, Prince of Persia, Tom Clancy’s games and many more. However, both Ubisoft’s recent games and its accumulating problems have questioned whether it can sustain itself as a company without attracting the attention of other, larger companies.

Ubisoft’s stock value is falling, and the company is facing a difficult period.

A gaming industry expert has predicted the future of the French company. Joost van Dreunen claims in his newsletter that Ubisoft will not recover in 2025 either, noting that it will be forced to sell major assets. Separately, because it could make more money than if it sold all its IPs together. “Ubisoft is headed for privatization and dismantling in 2025,” he writes.

“With its share price plummeting from $28.19 to $12.30 year-over-year, the company has become an attractive takeover target. Its valuable assets–particularly Rainbow Six Siege and the Assassin’s Creed franchise–could be worth more separately than together,” he notes. “The upcoming Assassin’s Creed: Shadows faces stiff competition from PlayStation’s Ghost of Yotei, and recent failures suggest deeper organizational issues beyond individual game performance,” he says (via TweakTown).

“Ubisoft’s approach is outdated”

Dreunen says the following about the French company’s work method. “Ubisoft’s development approach remains stubbornly outdated in an era demanding player engagement and community building. Without a fundamental shift in how they develop and maintain games, they risk further alienating both investors and players. The XDefiant shutdown isn’t just another failed launch-it’s a symptom of a company that insists on catering to a passive audience while failing to recognize the urgency to rethink distribution,” he concludes.

Source: SuperJoost, TweakTown