The Polish developers have admitted that they may have set the bar too high for Dying Light.
Collector’s editions of games are not cheap. Some are 80,000 forints, some can be bought for hundreds of thousands, but Dying Light My Apocalypse Edition was available for 386,000. In US dollars. That’s a staggering amount, but Techland offered so many things for that high price that we have to start a new paragraph…
Four signed steelbook copies of Dying Light (Xbox One), two sets of Razer Tiamat headphones, branded night vision goggles, a “human-sized” figurine of one of the game’s “volatile” enemies, “zombie survival” parkour lessons with the Ampisound parkour freerunning team, a photo of our face “skinned” onto our night hunter character, a trip to Techland where we could “party with zombie consultant Steve and dominate the developers in a rigged ‘Be the Zombie’ game” to brag to our friends, a custom-built zombie survival shelter provided by Tiger Log Cabins, and some “adult diapers” to go with the night vision goggles “for Dying Light’s nighttime gameplay”.
The press did pick up on this My Apocalypse Edition, and Paulina Dziedziak, Techland’s PR manager, told Insider Gaming that this was intentional, as the Polish team’s game was in the news anyway because of its content and price. She added that “fortunately” (Dziedziak said it!) no one bought it. If you were to add up the price of the bundle one by one, you could get them all for 1/7 of Techland’s price, according to PCGamer’s calculations! We can’t even imagine what Techland would have done if someone had actually raised that much money for Dying Light: My Apocalypse Edition…
Techland’s game has been a success, as the Polish company has officially announced that the first and second parts of the game have reached over 30 million players.
Source: PCGamer
