MOVIE NEWS – What happens to creativity when even Disney ditches its artists? The entertainment giant is now under fire for allegedly using artificial intelligence to make its latest posters, just days after it sued an AI company over copyright. The irony is fueling a scandal that’s stirring up the art world and Disney fans alike.

Disney is in the eye of the storm on social media, following a wave of outrage that broke out after news surfaced about the company suing an AI startup for copyright infringement. Ironically, just after Disney took legal action against Midjourney – a generative AI company accused of using Disney, Marvel, and even The Simpsons characters in its images – the entertainment giant itself was caught up in rumors of using AI to design Disneyland signage. The move has sparked anxiety about what happens to artistic jobs if even the world’s biggest creative companies start relying on algorithms over illustrators.

On June 10, Disney and Universal jointly filed a major class-action suit, targeting Midjourney for its alleged “bottomless pit of plagiarism.” According to the suit, “By appropriating Plaintiffs’ copyrighted works and then distributing images (and soon videos) that blatantly incorporate and copy famous Disney and Universal characters, without investing a cent in their creation, Midjourney is the ultimate copyright opportunist and a bottomless pit of plagiarism.” But while Disney fights copyright infringement in court, the company was simultaneously accused of letting AI take the wheel on its own art – this time for a series of Disneyland posters, first spotted on the official Magic Keys Instagram. The design, which features a slightly off-model Mickey Mouse, instantly set off alarms among fans and the wider artist community.

Speculation began with a post by X user “Nintega Dario,” whose discovery racked up over 97,000 likes and ignited a fierce debate about whether the image was truly AI-generated. While these claims remain unproven, the episode has cast a harsh spotlight on Disney’s art practices—and on the larger question of AI’s place in creative industries. For many, the potential confirmation would mark a new low for artists already navigating a cutthroat industry that’s only getting tougher with generative technology. Disney suing a tech company for using its characters is nothing new, but the accusation that it might be doing the same is a bitter pill for creators to swallow.

Source: 3djuegos