MOVIE NEWS – Amazon made a baffling decision by stripping James Bond of his iconic weapon on Prime Video posters, but overwhelming fan backlash forced the company to reverse course. The move not only sparked ridicule but also raised concerns about the direction of the upcoming reboot. As the 26th Bond film approaches, fans are watching every decision more closely than ever.
Last week, Amazon made one of its most puzzling moves since acquiring the James Bond franchise rights: it removed guns from all 007 posters on Prime Video without explanation. Iconic Bonds like Daniel Craig and Pierce Brosnan appeared on promotional materials with crossed arms and no weapon in sight. Following widespread outrage from fans, the company quietly reversed its decision and restored the spy’s signature firearm to the images.
While Amazon has offered no official explanation, many believe the change was a response to rising concerns over gun violence. Regardless of the reason, fans quickly called out the move as absurd, interpreting it as a worrying hint of how Amazon might handle the franchise’s future. The gun-free posters, which have since been removed, were widely mocked and criticized as a sign of corporate overreach.
As development on James Bond 26 continues, audiences are scrutinizing how Amazon MGM Studios handles the legacy of one of cinema’s most iconic characters. So far, things look promising: Denis Villeneuve is set to direct, and Steven Knight, creator of Peaky Blinders, is writing the script. Casting won’t begin until next year, but decisions like the poster debacle have cast a shadow of doubt over the reboot. Fans will learn more once Villeneuve and his team begin the search for the new 007 after Dune: Part Three wraps production.
‘James Bond 26’ Casting: Big Names Out, Fresh Faces In
No actor has yet been chosen to take up the mantle of James Bond. While several names have surfaced as fan favorites, official casting won’t start until Villeneuve finishes work on Dune: Part Three. The script is still being finalized by Steven Knight, who is juggling several major TV projects. The hunt for the next 007 is still a ways off, but early leaks suggest the studio is leaning toward casting an “unknown” British actor rather than a household name like Tom Holland or Jacob Elordi.
Reports indicate that while Amazon conducted initial screen tests over the summer, the next stage of the search will focus on British actors in their late 20s to early 30s. Villeneuve is reportedly determined to cast a fresh face and avoid popular fancasting choices such as Henry Cavill or Idris Elba. This decision will disappoint some fans, but others welcome the idea, seeing it as a chance to reinvent Bond without preconceived notions attached to a well-known actor.
Source: MovieWeb
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