The Assassin’s Creed Franchise Has a New Head, and He Is Familiar with the IP!

Hot news News 08/08/2026

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The person returning to Ubisoft directed a relatively recent installment of the Assassin’s Creed series, so he already has experience with the franchise.

After five years away, a veteran developer of the Assassin’s Creed series has returned to Ubisoft to become the game director for the Assassin’s Creed brand. Eric Baptizat joined the French company in 2005 and remained there for 16 years. During that time, he served as lead game designer on Assassin’s Creed: Black Flag and Assassin’s Creed Unity, game design project lead on Assassin’s Creed Origins, and game director on Assassin’s Creed Valhalla. He then left Ubisoft to join EA Motive, where he directed the critically acclaimed Dead Space Remake and was one of the game design directors for Battlefield 6. Now, as announced on LinkedIn by Jean Guesdon, head of Assassin’s Creed content, Baptizat has returned to Ubisoft after five years to oversee the future direction of the series.

“I am thrilled to share some exciting news. After an incredible professional journey, including 16 years at Ubisoft and then leading the critically acclaimed Dead Space Remake at EA Motive, Eric Baptizat is returning to the Assassin’s Creed family as our new Game Director. Eric needs no introduction in this universe. His 16 years at Ubisoft, his key contributions to Black Flag, Origins, and Valhalla, his passion for gameplay craft, and his deep connection to this franchise speak for themselves. Seeing someone with his expertise, rigor, and collaborative spirit step into this role fills me with confidence and, honestly, a lot of excitement for what lies ahead for the brand. Welcome back, Eric. We are so glad to have you home” – Guesdon wrote.

The latest installment in the series, Assassin’s Creed: Black Flag Resynced, is a remake of the game on which Baptizat originally worked as lead game designer. Thirteen years later, Assassin’s Creed: Black Flag Resynced has proven that Edward Kenway’s adventure is still just as captivating. It is an excellent remake of a game that arguably did not need to be remade, since Black Flag holds up better than many others. The characters, setting, and atmosphere remain among the best in the series, and the new content fits seamlessly into the game.

Source: VGC, LinkedIn

Angyal Anikó

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