Taylor Swift to produce a mobile game

Spotify News 03/08/2016

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SPOTIFY NEWS – Taylor Swift has announced a partnership with Glu Mobile to develop her own mobile game. Swift will work with Glu as part of a multi-year partnership to design and create a new, one-of-a-kind digital gaming experience, per a press release. This is Swift’s first entry into the mobile gaming space following her 2015 Emmy Award win for the original interactive program for her AMEX Unstaged: Taylor Swift Experience.

“I am thrilled to welcome Taylor Swift, an award-winning singer, musician, and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman, and CEO, in a release. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” continued de Masi. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”

Swift’s foray into the mobile game space follows stars such as Kim Kardashian and Katy Perry, among others, though it’s not clear yet what form this game will take.

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