Electronic Arts has until March 9 to respond to a legal affair. They probably will get to this, but only after laughing at Ubisoft. What are we talking about? Well, it seems, that Ubisoft doesn’t like that EA uses the term Ghost.
Because of this, they decided to sue the other big publisher, as the French team thinks there might be confusion with their Ghost Recon franchise (which will get a new installment, Wildlands, later this year). Meanwhile, EA has a developer team called Ghost Games, who were previously responsible for Need For Speed Rivals. These two titles are the reason of the legal argument.
Ubisoft could have gone after Activision as well seeing this: Call of Duty had an installment called Ghosts in 2013. Or what about Ghostbusters? This is a weird legal case, as there is a dev team’s name and just a part of a franchise’s name we’re talking about. So far, there was no problem with them, so what gives? Is it guerrilla marketing for the new Ghost Recon game? Likely – there’s no reason for this to happen at all.
Electronic Arts has until March 9 to respond. They probably will get to this, but only after laughing at Ubisoft.
Leave a Reply