Ubisoft found an amazing way to market their upcoming Stone Age spin-off Far Cry game subtitled Primal. This game is going to be out on consoles on February 23, followed by the PC launch on March 1. The French company made a PlayStation 4 out of stones. Unfortunately, it’s not able to play games (that would be a different story).

This is an entire replica of a PS4. Of course, it wouldn’t be the full experience without DualShocks, so they made two. There’s also a stone TV as well as a stone coke can on the table! This is a brilliant marketing move on Ubisoft‘s end – in fact, this might be 2016’s most creative pre-launch advertising so far.

What if there was something like a PlayStation 4 made out of wood that worked? Even if overheating would be solved, how would it work? The hardware components would burn through the wood, rendering the console useless. Nevertheless, a respectable effort by Ubisoft.