Only Electronic Arts and Disney try to pull such a move off.
Disney confirmed that Star Wars: Jedi Fallen Order-based merchandise will be available for purchase from October 4 as part of the Triple Force Friday. There is a good reason behind this term – aside from Respawn Entertainment’s game, two other Star Wars-related media will get merch in the stores, namely Star Wars IX, and The Mandalorian, a live-action series for Disney+. We’re going to skip the PR comments.
So far, so good, as Star Wars is a major franchise that billions of people know. However, aside from the fact that Respawn Entertainment is developing Star Wars: Jedi Fallen Order, we don’t know anything about the game whatsoever! We haven’t even seen it yet (not even on pictures!), and there’s already merch announced for it…
Respawn Entertainment (Titanfall – they are rumoured to work on the third main game; Apex Legends) plans to release Star Wars: Jedi Fallen Order via Electronic Arts this autumn on PlayStation 4, Xbox One, and PC.