J. Allen Brack, the president of Blizzard, confirmed that they still mainly develop games for the PC.
„I think the thing that we did a poor job of when we announced Diablo: Immortal was contextualizing what we think the future can be and what we think of mobile in particular, and I also think the key thing that was lost, that we did a poor job double emphasizing, is we are a PC developer first. And then we look for other platforms that we think are awesome that can support the types of gameplay experiences that resonate with the type of games and values that we want to put forth into the world. And the example of that is, there was a little bit of a backlash when we [announced] that we were going to port Diablo 3 to consoles as well.
We can have Blizzard values around monetization. We did not do a good job in assuaging our core fanbase that we’re not abandoning PC for mobile and console. It’s not hard to understand the fan reaction of, ‘I’m a Blizzard fan. Blizzard, just keep making PC games as you’ve always done. Like I like. That will make me happy.’ But, I think if you think about the world, and you think about games, it’s hard to imagine how anyone who is a core PC Blizzard fan today also has not experimented with console platforms, or mobile platforms in their career, or their life, rather. If you’re a core PC gamer, then there are not an insignificant number of mobile games that don’t have a great reputation. We’ve seen these games, and we’ve played these games. We’ve played games that we feel like are predatory when it comes to monetization, that are not the most fun experience that we could imagine, and not that there’s anything wrong with that, but it’s hard [for people] to see how Blizzard is still Blizzard on that platform,” Brack told GameSpot in an interview.
Indeed: Diablo: Immortal had a terrible first impression. At this year’s BlizzCon, they might turn things around if they finally announce Diablo 4, which is an open secret in the industry at this point.
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