This Japanese publisher has a much more cautious approach to NFTs and blockchain than its two colleagues, Square Enix and Konami, which we have already covered…

In November, SEGA announced its financial results for the second quarter of the 2022 fiscal year (July to September 2021). The company mentioned that it would produce cloud-based games in the Super Game development environment in partnership with Microsoft and spend up to 10-15 billion yen (86-129 million USD) on them. SEGA has received 100 billion yen, a good 865 million dollars, in business investment so that this income will be used for other projects, including investment in new areas, so yes, NFT will not be left out.

The reception of NFTs has not been very positive (before Square Enix and Konami, for example, Ubisoft’s platform Quartz received critical comments). Since tokens can quickly be associated with the idea of play-to-earn or making money by playing a game, SEGA has had to react to the matter, and Tweaktown has uncovered precisely how SEGA chairman and group CEO Haruki Satomi responded to the poor reception.

“We need to carefully assess many things such as how we can mitigate the negative elements, how much we can introduce this within the Japanese regulation, what will be accepted and what will not be by the users. Then, we will consider this further if this leads to our mission ‘Constantly Creating, Forever Captivating’, but if it is perceived as simple money-making, I would like to make a decision not to proceed,” he said. (And, as a final note, the environmental impact of blockchain is not negligible…) And it’s hard to see precisely HOW this can be considered NOT a money-making idea.

Even the promising gaming industry veteran Peter Molyneux has joined the NFT party! (Meanwhile, Microsoft, or more precisely Xbox and Valve, don’t want to deal with them…)

Source: PCGamer