Netflix has reaffirmed its commitment to creating video games for its successful franchises
The news has left no one indifferent, Microsoft has bought Activision Blizzard, and this has caused an earthquake in the industry in every way. It is one of the biggest deals in the video game industry, and it has not gone unnoticed by Netflix, the streaming entertainment giant, which, as GameSpot has shared, has seen its business model strengthened.
Microsoft has been increasingly committed to its subscription service, Xbox Game Pass, and this new investment comes as a further bolstering of its bet. “I think, to some extent, it’s an endorsement of the core idea that we have of subscription as a great model for connecting consumers around the world to games and gaming experiences,” said Greg Peters, Netflix’s chief operating and product officer at its latest briefing.
Peters said he is committed to the gaming sector and said fans can expect to see Netflix become more involved in its licensing, “creating properties that are connected to the universes, characters and stories they are building elsewhere, increasing value for fans”.
Netflix founder Reed Hastings went further when he talked about how the company was experimenting with gaming at the moment, saying that the company is not just “looking to be in the industry for the sake of being in the industry but to please its members by having “the best in the industry”.
Peters confessed that at the moment, it’s very early days for Netflix in terms of what Netflix is trying to achieve with games. The company unveiled its first five mobile games, including with the service’s subscription, including two titles based on the Stranger Things franchise.