Valve is trying to stamp out the often genuinely misleading sales…

Steam has a lot of games, and many services are interconnected. Over the last two decades, Gabe Newell’s digital platform has grown enormously, and the number of services connected to it has increased significantly over the years. But something hasn’t changed: the sales, including some that can hardly be called actual sales.

Although it’s not exactly our topic, we’ll explain: if you see some serious deals during Black Friday, there might be some trickery. If the price is quietly rolled up a few days before, it becomes the old price, which is then crossed out, and the pricing may indeed be cheaper than it was initially, but it’s not as big a price cut as the retailer suggests.

Valve has announced that new rules will come into force on March 28. Here’s what we should expect: “You can run a launch discount, but once your launch discount ends, you cannot run any other discounts for 28 days. It is impossible to discount your product for 28 days following a price increase in any currency. Deals cannot be run within 28 days of your introductory discount, except Steam-wide seasonal events.

Discounts for seasonal sale events cannot be run within 28 days of releasing your title, within 28 days from when your launch discount ends, or within 28 days of a price increase in any currency. You may not change your price while a promotion is live now or scheduled for the future. It is impossible to discount a product by more than 90% or less than 10%. Custom discounts cannot last longer than two weeks or run for shorter than one day,” Valve wrote.

The seasonal events are the exceptions: the Lunar New Year Sale, Summer Sale, Autumn Sale, and the Winter Sale. A decent move from Valve.

Source: WCCFTech