MOVIE NEWS – In the midst of the not-so-bright box office revenue of The Marvels, Iman Vallani, the actress of Ms. Marvel, gave a surprising response to the news.
As The Marvels continues to underperform at the box office, one of the stars of the Marvel Cinematic Universe has once again spoken out about the state of the movie’s theatrical run.
The bad news continues: The Marvels’ second-weekend drop of 78% surpassed the MCU’s worst, Ant-Man and the Wasp: Quantumania, which dropped 69% over the same period.
Speaking to Yahoo! News about the film and the online controversy, the young star was wonderfully detached from the film’s commercial performance. “I don’t want to focus on something that’s not even in my control, because what’s the point?” – asked the star in response to the online box-office discourse. “That’s for Bob Iger.” Going further, Vellani also expressed his satisfaction with the work done on the film, which he termed as entertaining.
“[The box office] has nothing to do with me. I’m happy with the finished product, and the people that I care about enjoyed the film. It’s genuinely a good time watching this movie, and that’s all we can ask for with these films. It has superheroes, it takes place in space, it’s not that deep and it’s about teamwork and sisterhood. It’s a fun movie, and I’m just so happy that I can share it with people.”
What could be behind the fall of The Marvels?
As we already reported, in its second weekend, The Marvels brought in $10.2 million in the US and $19.5 million in international markets. Thus, its total worldwide earnings amounted to 161.3 million dollars. That’s not very convincing. The announced budget is already hefty, 275 million dollars. But that number is worrisome, as the film needs a lot more to break even and turn a profit for Marvel Studios, which had a rough start to the year with Quantumania.
Compared to Captain Marvel, which was made on a significant fraction of The Marvels’ budget and began its $1.131 billion theatrical run with an international opening of $456.7 million, the sequel was disappointing.
In fact, the film’s earnings numbers are not encouraging. But many viewers had fun while watching the movie. Moreover, even some harsh critics of the film’s plot praised the performances of the three main characters and the supporting characters. This was good fun even though the execution didn’t live up to the ambitious antecedents.
Vellani previously responded to criticism of The Marvels, expressing some surprise at what he saw as people online taking things too seriously and expecting too much from a franchise nearing the halfway mark of its second decade of global box office dominance.
The online discourse around The Marvels relied heavily on the film’s financial failure. Some have almost celebrated the film’s commercial struggles on social media platforms. Meanwhile, they mocked the cast, crew and studio. Stephen King, the king of horror and renowned author, criticized the vile reactions to the film’s performance in a witty tweet shortly after the film’s release. Vellani called the latter “pretty scary” in the interview. The writer also called some of the adverse reactions “adolescent fanboy hatred”. This is probably true, but the downfall of The Marvels is partly due to a lack of promotion and negative press. Moreover, according to reports, women, the film’s preferred target group, made up the minority of viewers at the film’s premiere.
Vellani rightly assumes that the box-office performance of the sequel is more of a problem for Iger. Unfortunately for Iger, the amount The Marvels needs to break even is significantly higher than its already hefty $275 million budget. How much the film will be able to recoup the costs of the studios can only be guessed at.
Source: Yahoo! News