PS4 cases: It's exclusive! We must show it off!

General news News 01/14/2016

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Sony is choosing a new strategy to express some form of exclusivity on some PlayStation 4 games’ covers. This strategy will have one of three labels put onto the upper right corner of the case. We can – probably – expect these to be seen:

– Exclusive, first-party development

– Timed exclusivity (the game will be released for the Xbox One and/or PC after this timeframe ends)

– Console exclusive (the game will be available for the PC as well, but not on other consoles)

However, Sony didn’t announce this yet – we found out this plan via another leak. You can see Street Fighter V‘s case below: the front’s upper right corner has that PS4 Console Exclusive Game label on it.

While it’s a godsend for those who aren’t knowledged in gaming and just own a PS4 and the „stranger to games” family members that buy games as gifts for their beloved ones, it is a somewhat awkward way of marketing. It’s only available at us, only here for a certain time, only on this console, et cetera.

We can defend this approach from a different route, though: seeing how the PlayStation 4 sold over 36 million in a little less than 2 1/4 years, not to mention the games are becoming mainstream and widely popular, it makes sense.

Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)