Five Components Could Make Apple's AR Headset Significantly Expensive!

General news News Tech Tech News 05/15/2023

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TECH NEWS – Meanwhile, the founder of Oculus has also tried out the device, dubbed Reality Pro, and has a short but essential review.

Ming Chi-Kuo, an analyst, listed in a blog post what he believes are the parts that could make Apple charge $3-4,000 for its product. According to the analyst at TF International Securities, Apple will unveil the headset at WWDC, which will use two chipsets from market leader TSMC. Mark Gurman, who works for Bloomberg, goes against it, as he believes that we could see Apple’s M2 chip in the device, which will be responsible for mixed reality (MR) and more system-intensive content. At the same time, lower-priority tasks could be handled by something else. Cowell and Goretek are among the suppliers.

“Apart from the assembly (exclusive to Luxshare-ICT), micro OLED display (exclusive to Sony), dual processors (exclusive to TSMC), casing (Everwin Precision as the main supplier), 12 camera modules (exclusive to Cowell), and external power supply (exclusive to Goretek) are the top 5 most expensive material costs for this new device,” says Ming-Chi Kuo. Cowell is the biggest beneficiary of the device because of the camera modules, as there are usually three on an iPhone, for example, and four times as many here. The analyst says the product release will also determine the scale of investment in the product category. Still, he too has previously said that Apple will only be able to sell 300,000 units of the AR headset in 2023.

Despite the high price tag, the tech company could only generate between $900 million and $1.2 billion in revenue from the device. Still, the market could grow due to Apple’s longer-term investment, and we’ve also written that the Cupertino company’s following such product will be cheaper. In the meantime, it’s worth considering what a certain Palmer Luckey wrote on Twitter: “The Apple headset is so good.” Although we’ve already heard that Apple’s top 100 executives have received a sneak peek of the Reality Pro, Luckey was not mentioned. Perhaps Apple has secretly shown him the device as well.

Since Luckey is the reason the VR market is back on track, Apple is on the right horse.

Source: WCCFTech, WCCFTech

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Angyal Anikó

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