They don’t want to dominate the fresh market of virtual reality.
Andrew House, chief executive of Sony Interactive Entertainment, had a short interview with Reuters, where he said the following: „I‘m not entirely comfortable being the market leader in VR by such a margin that seems to be happening right now. With such a brand new category you want a variety of platforms all doing well to create that rising tide and create the audience.”
House’s comment is referring to International Data Corporation (IDC) and its report regarding virtual and augmented reality of Q2 2017. It says that year-on-year, the market saw a 25.5 percent growth, but it adds that the VR market growth is slower than other technologies that launched recently and that try-before-buy still raises a challenge altogether.
Interestingly, the report brings up Samsung as the market leader, but Sony might not consider Gear VR as competition, and instead, they’d look at the HTC Vive and the Oculus Rift as their rivals, and Sony is ahead of both companies with its half a million sales in the past three months…