Electronic Arts Isn’t Afraid Of Losing Money Via Disabling Star Wars: Battlefront II’s Microtransactions!

The investors, however, think otherwise! Who’s in the wrong?

On Google Finance, you can see how Electronic Arts‘ stocks have dipped from Thursday to Friday, closing the day with a roughly 2.49% minus on NASDAQ. CNBC reports that Wall Street has lowered the publisher’s financial expectation prospects.

Multiple analysts believe that Electronic Arts will not be able to reach the game’s target of fourteen million sales by the end of March, which could happen due to the first reviews being lower than expected, and there’s also a doubt about whether the Star Wars players will spend more in-game than those who play Electronic Arts’ sports games…

Despite all these events, Electronic Arts‘ latest securities filing mentions that the company doesn’t expect its financial bottom line to be hit by the disabled microtransactions. (That was expected, though: they said that this disabling thing is just temporary. Money talks, as always…) We’ll see in their latest quarterly report at the end of January whether they were right about their predictions or not…

Source: Google Finance, CNBC, Electronic Arts

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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