Bungie and NetEase teamed up to create „brand new experiences.”
NetEase purchased a minority stake in Bungie, who is currently responsible for the Destiny series, and before that, they were behind the Halo franchise. The team is still going to remain independent. NetEase‘s CEO and director, William Ding, says the two companies share the same vision, and Bungie will now be capable of transforming „from a single franchise development team into a global, multi-franchise entertainment studio.”
Bungie‘s CEO, Pete Parsons, added that the partnership would allow them to accelerate their global vision and „to build new teams dedicated to delivering brand-new experiences.” He added that NetEase has some of the biggest games created or operated (PC: Westward Journey, Tianxia III; on mobile, the Westward Journey series yet again; they are license partners with Blizzard to run Starcraft II and Overwatch in China – they are easily one of the biggest Internet companies), and they will help them reach more players than before.
Bungie also published a blog post, in which they say that while the NetEase connection will help them explore new directions and empower them to build new worlds, they will continue working on Destiny together with Activision Blizzard – the Guardians will not be affected.
Recently, Tencent, another major Chinese company, bought a stake in Ubisoft – it’s not exaggerating to say that the Chinese have started to gain a foothold in the international gaming industry, and in return, they allow „foreign” companies to reach several hundreds of millions of players in China…