Strauss Zelnick has a somewhat harsh opinion of its rivals.

Zelnick tends to have a few harsh comments – last year; he said that he’s not interested in virtual reality until there’s no robust technology behind it, and then maybe he will be impressed. Now, he talked with GamesBeat at E3 about Ubisoft and Electronic Arts: „We are a global business, but we’re not that big. We have 4,200 people. We have 17 studio locations. It’s not that far-flung. We’re still able to get our arms around it. They [Ubisoft] have 14,000 people, and their revenue is less than ours. We don’t understand it.”

After a jab, an uppercut followed regarding Electronic Arts‘ generalisation of each developer using the Frostbite engine and whether he likes this idea or not: „We do not. Take a look at our quality versus theirs [EA’s]. I don’t think it’s realistic to say to people, “We think you’re the best creators in the business. Come in and do your best work. Oh, and incidentally, you have to use this technology over here.” We do care what the technology is. We do care how much we spend on development. Rockstar has a proprietary engine. Within the 2K label, there are proprietary engines. We also license external software.

We don’t think there’s much of a percentage in having a corporate engine. Midway had a vaunted corporate engine, corporate technology library. Midway filed for bankruptcy. There’s little evidence that having a corporate technology system is in service of the best entertainment properties. But reasonable people can disagree about that. It’s not our strategy.”

So, Ubisoft‘s size and efficiency, while Electronic Arts‘ corporation engine strategy isn’t good in Zelnick’s opinion. He will see his primary game this fiscal year in stores shortly – Red Dead Redemption 2 will launch in October on PlayStation 4 and Xbox One.

Source: WCCFTech