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THQ Nordic Apologises After A Massive PR Mistake!

It will be a longer story, but we’ll go through how THQ Nordic made a bad move.

Let’s start by saying we’re NOT talking about THQ Nordic AB (the parent company) but THQ Nordic GmbH, the company that recently released Darksiders III on GOG. The reason why we start out with this is that THQ Nordic‘s Twitter account is used by BOTH companies, and it’s not easy to dissect the two. So THQ Nordic GmbH announced an AMA (ask me anything), but they didn’t hold it on Reddit, the usual place, but instead, on 8chan. If we mention that in 2015, Google removed the site from its search results, it’s suspicious already, and we didn’t even mention the reasoning yet („suspected child abuse content”). On 8chan, there are topics about paedophilia and fascism, and racism and misogyny are also seemingly common – Washington Post wrote about the website in detail four years ago.

THQ Nordic GmbH’s AMA wasn’t taken lightly by the Internet, which is why the company had to issue an apology on Twitter, written by Philipp Brock, the company’s PR/marketing director: „I personally agreed to this AMA without doing my proper due diligence to understand the history and the controversy of the site. I do not condone child pornography, white supremacy, or racism in any shape or form. I am terribly sorry for the short-sightedness of my (!) decision, and promise to be far more vigorous in my assessment of these activities in the future. This was not about being edgy, this blew up and I very much regret to have done it in the first place.”

The story takes a twist here: THQ Nordic‘s Twitter account said they will „take care of the nasty stuff,” but we don’t know what they meant by that. Also, Brock’s apology is hard to believe, as he wrote in a forum topic – where a man is groping underage girls – that a user „already got the lolis” (lolicon – the depiction of underage/prepubescent girls). Brock also wrote that THQ Nordic will try not to „censor any games nor appeal to the SocJus crowd,” as the company is „doing fine as is.” It’s unlikely that Brock was impersonated, as THQ Nordic‘s Twitter has liked a tweet that defended the AMA session, calling the critical people „sensitive simons.”

If we had to recap: Philipp Brock used the wrong site for holding an ask me anything session, which caused him to dig a grave in front of the Internet. We have yet to see how this situation will affect THQ Nordic AB AND THQ Nordic GmbH…

Source: PCGamer

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