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The Head of the Studio That Made Evil Dead: The Game says Metacritic Scores Have Long Had No Impact on Sales

After the success of both Evil Dead: The Game and World War Z, Saber CEO Matt Karch says the games can look beyond Metacritic to find success. Social media matters much more.

 

After the success of both Evil Dead: The Game and World War Z, Saber CEO Matt Karch says the games can look beyond Metacritic to find success. Social media matters much more.

Embracer Group’s latest financial report already revealed that Saber Interactive is getting on board for the remake of Star Wars: Knights of the Old Republic, but there was also talk of the studio’s Evil Dead: The Game, which was released last week.

Matthew Karch, CEO of Saber Interactive, said that while the game’s ratings and reviews have not been “fantastic”, in today’s world it is no longer the reviews and ratings that determine how many copies a game sells. The studio’s asymmetrical co-op horror adventure sold more than 500,000 copies in its first week, which is a nice number.

“The days of Metacritic are over in the sense that it’s no longer the scores on the site that determine how a game sells. Nowadays, social media and influencers sell games.” – said Karch.

“Games are sold by the quality of the product, regardless of how it performs [in reviews]. I could list games that have scored 8, 9, but their publishers wish they’d never released them.” – he continued.

The Saber Interactive front man also revealed that they hadn’t expected the game to do so well, and revealed that they were planning to release titles like Evil Dead: The Game, which will also be based on old horror franchises.

The team is currently working on a DLC based around the movie Army of Darkness.

Source: VG247

 

 

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