Satya Nadella hopes that after ZeniMax Media, Activision Blizzard King could be Microsoft’s.
The CEO of the Redmond-based tech company appeared on Bloomberg’s technology show, where he touched on several topics. We’re covering the Activision Blizzard acquisition, and Nadella not coincidentally highlighted that the nearly $70 billion deal faces several regulatory hurdles and hinted that companies with more considerable gaming revenue (such as Sony) are continuing to invest in acquisitions.
“For us, in gaming, we have one goal: to bring more games to gamers on all platforms and provide more choice for publishers everywhere and developers everywhere. And so everything that we are doing with our content, our subscription, our cloud and our community is about driving that choice and that opportunity.
And so we feel very confident. Of course, any acquisition of this size will go through scrutiny. But we feel very optimistic that we’ll come out. We are number four, number five, depending on how you count in gaming revenue. The number one player, in this case, Sony, I think even in this period, has acquired three companies. So if this is about competition, let us have competition,” Nadella says.
The Microsoft CEO mentioned three acquisitions concerning Sony. Bungie (Destiny), Haven Studios (the studio of Jade Raymond, who launched Assassin’s Creed at Ubisoft, then created Motive at Electronic Arts, then suffered a massive flop with Google Stadia Games & Entertainment), and Savage Game Studios (a mobile developer) are the ones now owned by Sony. However, these acquisitions are nowhere near Activision Blizzard’s size or calibre! (As we’ve written about, it doesn’t matter that Sony has bought a stake in FromSoftware’s parent company, Kadokawa Corporation, alongside Chinese tech giant Tencent.)
It won’t be surprising if everyone approves the deal that might change the gaming industry forever.