TECH NEWS – The South Korean company is looking to compete with the US company in the mobile phone market and augmented reality (AR) products.

We have previously written about Samsung’s prototype AR headset, which first looked ugly (or outdated?). Secondly, it was not technologically up to the level that could have competed with the Cupertino-based company’s expensive headset due to Samsung’s prototype having mobile roots. We wrote at the time that Samsung would certainly postpone the release of its product.

Twitter user Revegnus wrote that Samsung has postponed the initial production of its XR (AR+VR=XR, extended reality, including virtual) headset so that it will not start the initial production at the end of 2023, but in June 2024, and the reasoning is self-evident. Apple’s Vision Pro has much better display specifications, so that Samsung would have had a significant technological disadvantage. However, the AR headset market is still in its infancy, and the South Korean company could quickly run into production problems…

The tweet doesn’t mention a June 2024 release, so it’s more likely that Samsung’s device will reach the public in early 2025, and only a few regions will be affected. By then, the company might figure out what to put in place of the Exynos 2200 chip, as the less efficient system-on-a-chip (SoC) in the Galaxy S22, prone to overheating, could not meet expectations, but the use of a built-in battery could still be questionable, as we have seen it in the prototype.

So Samsung is waiting, which could be a helpful step: the company itself is not so confident in the first model of the Apple Vision Pro, so not many are manufactured, so only Apple fans will probably invest thousands of dollars in the AR-headset (we reported on these in the past). The second model, however, is supposed to be cheaper, so it will be more accessible to more people…

Source: WCCFTech