MOVIE NEWS – The Marvel Cinematic Universe’s (MCU) new Marvel movie, The Marvels, had the worst 2nd weekend drop of any comic book movie, including the infamous Morbius…

 

 

The Marvels had an unprecedented Week 2 slump. The film, a direct sequel to 2019’s Captain Marvel, is the 33rd entry in the Marvel Cinematic Universe. (So, uh, the third in Phase 5 – for those who can still follow…) In the film, the powers of Captain Marvel (Brie Larson) are intertwined with those of Ms. Marvel (Iman Vellani) and Monica Rambeau (Teyonah Parris). They are forced to band together to defeat a dangerous new threat.

According to Variety, The Marvels’ revenue has fallen dramatically in its second weekend.

After putting together the lowest opening weekend of the entire MCU, it has now brought in an additional $10.2 million at the US box office, a staggering 79% drop.

This is the worst 2nd weekend drop for a comic book movie. Even the infamous Sony movie Morbius dropped more than 74%.

 

How does The Marvels compare to the performance of the rest of the MCU?

 

While this revenue result is dismal, The Marvels’ release comes at a time when the MCU is already experiencing diminishing returns both critically and commercially. True, the previous MCU film, Guardians of the Galaxy Vol. 3, performed solidly at the box office. But before it, Ant-Man and the Wasp: Quantumania had the franchise’s worst 2nd weekend drop. That title dropped 69.9% after a much more solid opening weekend of $106.1 million.

However, the fact that the new film has both the worst opening weekend and the biggest 2nd-weekend drop is probably not a good sign. The gross income was partly affected by the fact that the Marvel cast was not available to promote the film in the period leading up to its release. The latter essentially took place during the 2023 Screen Actors Guild strike as actors fought for fair pay. However, other MCU films affected by factors such as the COVID-19 pandemic had much better second-weekend declines. For example, 2021’s Black Widow, which only dropped 67.8%.

The Black Widow was also influenced by its simultaneous release in theatres and on the Disney+ streaming service with Premier Access.

It is unknown whether The Marvels are a unique case or a sign of what will come. The next MCU film on the schedule is the sequel to Ryan Reynolds’ Deadpool 3. In this, Hugh Jackman’s Wolverine returns. Its undisclosed aim is to lure audiences who are fans of the X-Men movies to the cinemas. However, other upcoming titles, such as the new Captain America and Fantastic Four, may face similar challenges upon release…

Source: Variety