TECH NEWS – While the Cupertino-based tech giant has begun preparing developers for its AR headset, it may launch another product when Apple Vision Pro is released.
After long rumors, the lid was dropped on the Apple Vision Pro at WWDC 2023, which will officially launch early next year, but rumors have it that it could launch in January. But now it’s later than that: Bloomberg’s Mark Gurman wrote in his latest Power On newsletter that we should expect the expensive but technologically new AR headset later, in March, and that it will be available first in the U.S. and later in other regions, but that you’ll need to make an appointment to buy it in Apple stores, as the tech company has no plans to sell the hardware through third-party vendors to make it a smooth ride for the end user, which will cost $3,500.
Cutting out third-party sellers may be logical, as Apple Stores can sell fine-tuned bands and lenses (for those with glasses), so there’s no need to stock up on all options and there won’t be a lot of SKUs that would take up a lot of space and cost. So a direct manufacturer-to-consumer solution would be advantageous. In the meantime, Apple is testing VisionOS with developers and plans to have all bugs and glitches ironed out by the time the product is released.
The iPhone 15 Pro launched with overheating issues, and Apple doesn’t want history to repeat itself, so it has halted work on iOS 18, WatchOS 11, and macOS 15 to work on updates, and VisionOS is a higher priority as a result. There are already hints of Vision Pro in the iOS 17.2 beta (AirPlay receiver, and iPhone 15 Pro can record surround video).
In addition to Apple Vision Pro, the new OLED iPad Pro models are expected to be released around the same time, and the spring Apple event could focus on these two new features and their launch.