Did Microsoft Use Artifical Intelligence In Its ID@Xbox Marketing?

A winter-themed image with an Xbox logo and some people playing in the snow. It caused quite a stir.

 

The image below was posted by Microsoft on the ID@Xbox Twitter account. It was quickly criticized by users who said it was created by the Redmond company using artificial intelligence. There are strange black lines in many places in the image, and in most cases it is difficult to make sense of them. The Xbox logo does not match what we would see outside of this image, and the proportions of the characters’ faces and the way they look are strange. So all this suggests that someone at Microsoft has been damn lazy (we understand that it’s the beginning of the year, but we shouldn’t take it so lightly), and what a surprise, it has since been deleted…

On Twitter, one user saved the tweet with the image and is eagerly awaiting the obligatory apology , and another user, Joey Miller (who also works as an artist…), said it well: nothing says that Microsoft is more interested in indie work than using AI for promotional art assets. Of course, this is meant to be sarcastic.

In November, Xbox signed a multi-year deal with Inworld to use artificial intelligence for dialog and storytelling. “On the developer side, you think about the millions and millions of dollars that go into a game in terms of localization, scripting, how you think about players getting from point A to point B, and non-player characters having dialogue. AI can take care of all that. Now you can say, “I need the player to get from A to B,” and instead of writing thousands of lines of script or code, you just have the AI get you from A to B. Things like localization and putting things in new languages. When we think about game testing, a million AI bots can run through a level of Minecraft and find where players get stuck, where they spend money, how they think about the level. So that is – pun intended – game-changing for the developer,” said Xbox CFO Tim Stuart at the Wells Fargo TMT Summit.

The use of AI is controversial.

Source: VGC

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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