Hiroki Totoki says that despite the relatively high price of the half-generation console upgrade, he doesn’t see the price tag affecting sales.

Totoki, co-CEO of PlayStation, said of the PlayStation 5 Pro in Sony’s quarterly report: “Hardcore users are the target for this hardware. In terms of pricing, a lot of people have made different comments about that, but the pricing of PlayStation 5 Pro has not had a negative impact, I don’t think”. So he admitted that they are obviously targeting the fans with the new product and therefore can put a higher margin on the hardware.

Sony President, COO and CFO Hiroki Totoki says the PS5 Pro pricing has not had a negative impact and that it is aimed at hardcore users #PS5Pro

“Hardcore users are the target of this hardware”

“In terms of the pricing many people made different comments on that, but pricing on… pic.twitter.com/jTs2UYtVez

— Genki✨ (@Genki_JPN) November 8, 2024

Compared to the PlayStation 5, the PlayStation 5 Pro has not reached the point of being out of stock, so the console, which was released on November 7, is available in most stores without any problems. True, it was a different world for the basic PlayStation 5: it was released in November 2020, in the middle of a pandemic, in the middle of a major chip shortage. As a result, Sony couldn’t produce enough of the console for early buyers, and the PlayStation 5 Pro isn’t in high demand, despite having a few extras.

Of course, the scalpers have also pounced on this console, and it seems that even though they have bought in PlayStation 5 Pro, they are likely to be sold at a loss, because if you look on eBay, you can buy it for £680 to £700 in the UK, while auctions show prices between £510 and £670. In neither case are they likely to be worth the retail price of the console (£700). While you are unlikely to make a penny on this, you will certainly make a killing on an add-on.

The PlayStation 5 Pro does not come with a vertical stand or Blu-ray drive as standard. We’ll leave the stand as it’s not what they bought up the stock for, but refueled by the optical drive. It’s £100 in the UK, but all retailers are out of stock. And scalpers are asking between £150 and £250 for the drive, so you have to pay at least one and a half times the retail price…

Source: VGC