Sega Eyes Entering the Subscription Service Arena to Fuel Growth

Sega’s president has expressed interest in launching a subscription-based gaming service, akin to Xbox Game Pass or PlayStation Plus, to further the company’s expansion goals.

 

Sega, a legendary name in the gaming industry, is currently charting a course that could significantly reshape its future. With a focus on expanding its presence in the interactive entertainment sector, the company is considering long-term strategies that could solidify its position in the global market. Evidence of this ambition lies in Sega’s previously stated desire to emulate Disney’s success in entertainment and gaming.

 

Sega Eyes Subscription Model Similar to Game Pass or PS Plus

 

One of Sega’s key strategies for achieving renewed prominence involves the potential launch of its own video game subscription service. This was confirmed by Sega’s president, Shuji Utsumi, in a recent interview with the BBC. Utsumi acknowledged the appeal of these services, describing them as “very interesting” and confirming that the company is “evaluating some opportunities.”

We are contemplating and discussing something we cannot disclose at this moment,” he added. This move would see Sega entering a competitive market dominated by services like Xbox Game Pass, Nintendo Switch Online, and PlayStation Plus. However, Sega’s offering might more closely resemble those of publishers like EA Play and Ubisoft+, which feature tiered subscriptions with varying price points and content.

 

Would a Sega Subscription Service Succeed?

 

While increased competition generally benefits consumers, the viability of yet another gaming subscription service remains a topic of debate. Streamer DontRachQuit, speaking to the BBC, questioned the potential success of a Sega-specific service: “I think Sega will definitely have a dedicated core audience that will benefit from this, but would the average gamer choose this over something like Game Pass? We already have so many subscriptions that we find it very difficult to justify signing up for a new one.

However, perspectives shift when considering the views of dedicated Sega fans. “As someone whose first console was the Sega Mega Drive, I’d love to see Sega thrive, and this seems like a step in a modern direction,” said Sophie Smart, production manager at No More Robots. “If it did [launch], it would mean consumers would have to shell out more money for multiple subscription services.

Source: 3djuegos

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