We’ve made it through this year’s major non-E3 season as well, and in terms of marketing, we can now identify which games delivered the biggest surprises.
Marketing analytics firm LevelUp has provided an answer to which games generated the most interest among players and the press, and none of the games on the top 10 list is a surprise. That is because all of them are major AAA giants that would have been talked about the most, regardless of where they were unveiled. Not a single indie game made it into the top 10, and if anything is surprising, it is how low some of these titles rank compared to the others.
God of War Laufey, which appeared a few days earlier at State of Play, was by far the festival’s winner in terms of interest. This is yet another example of how Sony staged its presentation slightly ahead of the others and dominated the conversation, even as major announcements continued to arrive. The final major announcement at Summer Game Fest, Nintendo’s official reveal of The Legend of Zelda: Ocarina of Time remake, was the game closest to the new God of War, while Summer Game Fest’s opening title, Resident Evil: Veronica, took third place.
Rounding out the top five are Marvel’s Wolverine and Gears of War E-Day, which is unsurprising, especially since the new Gears of War continues to attract attention while Xbox and The Coalition keep muddying the waters about when the game became a console Xbox exclusive again. The rest of the top 10 list includes Kingdom Hearts IV, Persona 6, Final Fantasy VII Revelation, Spyro: A Realm Reborn, and Until Dawn 2.
Whether Until Dawn 2 landing in last place is the only real surprise on the list is debatable, since Clockwork Revolution, Senua, Alien: Isolation 2, or many other titles that came to public attention last week could have just as easily taken its spot…
Source: WCCFTech, The Game Business





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