Call of Duty is “not immune” to the general lack of interest in pre-orders

Game pre-orders are on a general decline according to Activision. Speaking in the earnings call, Activision publishing president and CEO Eric Hirshberg said that a general drop of interest in pre-orders is being experienced throughout the whole industry and those are the results from a number of factors, such as, “increased digital consumption, particularly on the next-gen consoles, titles being widely available on day one, and the decline overall of demand for software on previous-gen consoles.”

Of course Activision’s Call of Duty series is “not immune” to the effects of the downturn. “However, within that context, we still expect for Call of Duty to lead the industry in pre-orders once again this year,” he added. “We look to other metrics as well, and we’re seeing a lot of strength in those metrics… It’s important to note that pre-orders are just one data point that we look at in determining the momentum of a franchise like this,” said Hirshberg,

Based on those data, Hirshberg told GameSpot that purchase intent for Call of Duty: Advanced Warfare is still “significantly above” that of Call of Duty: Ghosts, and is on track with the publisher’s past top performing games, despite having not yet revealed details for the game’s multiplayer mode.


Those interested in learning about the changes made to the multiplayer formula for Call of Duty: Advanced Warfare don’t have much longer to wait. The first details will be revealed on August 11 at 10 a.m. PDT.

VIA: GameSpot

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