Electronic Arts Tightens Its Rules: We Will Know Who Does Direct Advertising

General news News 11/18/2016

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Electronic Arts came up with new rules. The viewers, potential customers will likely appreciate the change.

In a new blog post, which only seems to be available in German, the publisher says that YouTubers, streamers, and „influencers” will be forced to display their promotion style. On the NeoGAF forums, we also learned that Electronic Arts is using two types of promotion.

The Advertisement category is the usual form of paid advertising. Electronic Arts contact the person directly, and they will force him/her to use the #advertisement hashtag on social media, such as Twitter, Facebook, and Instagram.

The second category is the Supported By. In this case, Electronic Arts don’t influence the content and its details. Think of paid press invitations with travel expenses covered – these promotions must use the #supportedbyEA hashtag. In both cases, the content creators will have to mention their partnership type explicitly.

We can describe this decision by one word: transparent.

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)