Their reasoning behind their decision is stylish.

Although we are two months away from E3, a publisher, THQ Nordic (who bought Deep Silver two months ago) decided that they would rather stay home and watch the FIFA World Cup instead of traveling to California.

This is not a joke, that’s how they explained their decision. „THQ Nordic to swap participation at E3 for the 2018 FIFA World Cup. It is with great regret that we at THQ Nordic must report that we will be unable to miss a single moment of this great sporting event. Therefore, we will be forced to stay in our lovely Viennese beer gardens, blowing the froth off a couple, watching football and one or two cool press conferences on Twitch (looking at you, Devolver) instead of rocking it ourselves.

We have to admit, we are going to miss our 9 AM pint of beer in the Ye Olde King’s Head Pub in Santa Monica, where they show all matches live, but with the World Cup being held in Russia, it would mean a 7 AM beer – that’s too early, even for Austrians, let alone the Swedes.

We are looking forward to presenting all our great upcoming games like Darksiders 3, Biomutant, Fade to Silence or Wreckfest and even some unannounced titles for the first time at Gamescom in Cologne, Germany and shortly after at PAX West in Seattle,” their statement reads.

The Austrian reference is because THQ Nordic‘s headquarters is located in Vienna, Austria. At least they brought a bit of humor and seeing how Biomutant was also revealed at Gamescom last year, focusing on this event makes sense. Their games tend to be popular in Europe regardless.

Source: VG247