Sony Reveals Why They Skip E3 This Year!

Shawn Layden, one of the higher-ups at Sony Interactive Entertainment, revealed several details in his interview with CNET.

Let’s start with the E3 – he believes the event is no longer about what it was in the 90s (retailers could plan their stocks, and journalists could write articles about the games): „Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come to hear the story for the year. They’re making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers. So retail has really dropped off. And journalists now, with the internet and the fact that 24/7 there is game news, it’s lost its impact around that, so the trade show became a trade show without a lot of trade activity. The world has changed, but E3 hasn’t necessarily changed with it. We feel like if we ring the bell and people show up here in force, people have [the] expectation ‘Oh, they’re going to tell us something.’ We are progressing the conversation about, how do we transform E3 to be more relevant? Can E3 transition more into a fan festival of gaming, where we don’t gather there to drop the new bomb? Can’t it just be a celebration of games and have panels where we bring game developers closer to fans?”

Layden also talked about how they focus on making less but more highly polished titles, as well as possible studio acquisitions similar to Microsoft last years: „We’re striking on all the beats that we want to, and we’re getting both critical and commercial acclaim. Let’s see now what we might add to our arsenal. […] We’re always exploring opportunities. If we found a partner or a team or a game that we felt was particularly meaningful and interesting, we will look to bring that in. We’re always open to that kind of experience.”

The PlayStation Now service, and via it, the game streaming also got discussed: „The challenge around streaming is that while it may get to a place reasonably quickly that folks who live on top of a good node in SOMA or Seoul or Stockholm can get a good streaming life, if you’re PlayStation and you’re available in 168 countries around the world, streaming will be a thing which will have interest to certain people in certain places. For the vast majority of the gaming community, our 94 million PlayStation 4s out there, I think there’s much life left in a local console. If the PlayStation continues to grow at this rate, we can leave no gamer behind. PlayStation is active in [game streaming] and we want to make sure we keep current in that technology.” So they don’t plan to abandon this technology at all.

Sony Interactive Entertainment has just changed its president/CEO, which is discussed separately.

Source: GameSpot, WCCFTech, DualShockers

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