The Surprise Of The Month: Sony And Microsoft Teams Up!

The two rival companies start to work together on multiple projects

Sony Corporation and Microsoft announced a strategic partnership that will focus on „new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.” They will „explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services,” not to mention „the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services.” Their goal is simple: „deliver more enhanced entertainment experiences for their worldwide customers,” and to provide better development platforms for the content creators.

We already said yesterday that Sony is Americanizing itself – here’s prime proof of that: a collaboration with Microsoft! It’s still surprising news, because if Sony and Microsoft work together (and with it, Sony is using Microsoft’s services, while they have Sony’s Blu-ray technology for their consoles…), it might be dangerous for Google, as they plan to launch Google Stadia by the end of this year in a few countries. They won’t have their job that easy with a joint Sony-Microsoft partnership. (We wonder how much of a role could xCloud play in it? Not to mention the PlayStation Now…) Let’s not forget about the Apple Arcade either, which could also become a major player in streaming services! They probably pulled it out to respond to Google’s Stadia service…

Sony might be using a simple yet understandable approach here – the enemy of my enemy is my friend. This could be the basis behind the two companies’ joint work. Still, it could give a big push for streaming, and take more wind out of the ship of physical releases, which have slowly been losing ground to digital game purchases in the past years…

Source: Gematsu

Spread the love
Avatar photo
Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

No comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

theGeek TV