Could Disney Buy Activision Blizzard?

An investor firm by the name of Gerber Kawasaki has a theory that says Disney – if there’s a chance for it – could buy Activision Blizzard.

Activision Blizzard‘s stocks have fallen by 40% in the past year, and Nick Licouris of Gerber Kawasaki thinks that Disney has a lot of character-related intellectual properties that could be used on more platforms, but the buyout theory could be suspended by how Disney has a rough history with video games – just think of the Disney Infinity series, which, incidentally, was competing against Skylanders by Activision Blizzard (both having figures to buy for the games), but this attempt to get a foothold in the gaming industry has flopped.

If the mouse company would buy Activision Blizzard now, it could be paying off in the future, as the company has World of Warcraft about to release, and it could be a success. Also, Disney already televises the Overwatch League on ESPN3, so they have some interest in the publisher company already. Of course, the price would be costly: Activision Blizzard, despite the stock value drop, is still valued 34.85 billion dollars, which is significantly more than what Disney paid for Marvel Studios in 2009 (only four billion dollars).

„We’ve just decided that the best place for us to be in that space (video games) is licensing and not publishing,” Bob Iger, the CEO of the Walt Disney Co., has recently said. So currentl it seems Disney would stick by Electronic Arts, and they might get a fortune with Star Wars Jedi: Fallen Order, which goes against the trends (no microtransactions, DLC, or multiplayer), in development for PlayStation 4, Xbox One, and PC, at Respawn Entertainment.

Of course, things can change quickly in business – remember how fast Vivendi, a French media giant, has backed out from acquiring Ubisoft (and their place was taken by Tencent, a Chinese tech giant…).

Source: DualShockers

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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