The Fastest Growing Xbox Market Is Unsurprising

It’s easy to grow fast if you start small, so we could say that the sky is blue.

Microsoft will be present at the Tokyo Game Show, where the company will have an Xbox Showcase, and they outright said that new acquisition deals will not be announced there. Here, Phil Spencer, the head of Xbox, said.

Since the (Xbox) Game Pass launched for console and PC in Japan in April, Spencer said there have been „more players on Xbox devices, games, and services than at any time in our history in the market.” He also said throughout the summer that the monthly active users for Xbox Live grew 82% year-on-year, although he didn’t mention that the coronavirus global pandemic might have affected the amount of growth here.

„In Japan, out of everyone who played an indie game on Game Pass, it was the first time playing an indie game on Xbox for 90% of them,” he said, adding that more than a third of the Game Pass subscribers play at least one Japanese-made game a month. „We learn from the past, and this year, we’re scaling our global vision to launch our products in Japan at the same time as the rest of the world, including our new console, which will launch day and date with our global markets,” Spencer said about the mistakes Microsoft made in the past in Japan (launching the Xbox One ten months after the Western release – September 2014, and not November 2013).

Microsoft didn’t stand much of a chance so far in Japan against Nintendo and Sony (as they are local, so Japanese players picked the home products over the foreign ones), but they are doing what Sony won’t (several regions will receive the PlayStation 5 Standard Edition and the PlayStation 5 Digital Edition a week later – on November 19 – in several regions).

Let’s hope Spencer will not be overly confident.

Source: Gamesindustry

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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