Race fast and fashionable with Gucci and Hot Wheels
Today, the leading global racing game developer released a trailer unveiling one of the most anticipated cars in the Hot Wheels Unleashed roster, the 1:64th scale replica of the legendary Cadillac Seville by Gucci. The miniature vehicle, which in its physical format is a collaboration between Gucci and Hot Wheels Unleashed, recreates the paradigmatic expression of late 1970s styling and a testament to the forward-thinking of the house that was the original car. Mattel Creations’ recent instalment to celebrate the Signature centennial was in high demand by car enthusiasts, and fashion lovers and the limited-edition miniature vehicle sold out almost instantly.
As the #1 selling toy worldwide, Hot Wheels is the world leader in the toy vehicle category. Hot Wheels has proven its influence on car culture with legendary design and epic performance for the past fifty years. Today, Hot Wheels has become a global franchise powerhouse, with live and virtual events on nearly every continent, in-demand consumer products and top-tier collaborations, a number one content channel on YouTube and much more. While selling 16.5 Hot Wheels per second with over 8 billion cars to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the legendary mini toy vehicles. The gameplay features adrenaline-filled racing, a wide selection of Hot Wheels vehicles with different attributes and unique features. Players can customise with different appearances and amazing tracks, set in everyday locations, with special sections and interactive objects. The game also features a revolutionary track editor that allows players to create unique and customisable tracks in any game environment and share them with the gaming community. Starting today, all players that log into Hot Wheels Unleashed will find the new car in their Collection, free on all platforms.
If you have not seen the movie already, read our review of the new Ridley Scott film, the House of Gucci.
Hot Wheels Unleashed, the new action-packed arcade-style racing game is out now on PlayStation5, PlayStation4, Xbox X|S Series, Xbox One consoles, Nintendo Switch and PC.