The French publisher is doubling down on NFTs and is trying to express it as strongly as possible (although not everyone is into technology within Ubisoft either!).
Kotaku reported that Ubisoft had a workshop to convince developers sceptical about NFTs about the digital objects and their role. The company, headed by Yves Guillemot, then started handing out some special NFTs to the team responsible for Ghost Recon, as the French corporation wanted to celebrate the franchise’s 20th anniversary. (As a side note, Ubisoft’s NFTs, which use the Quartz marketplace, debuted in Ghost Recon Breakpoint.)
Also previously, Kotaku reported that Ubisoft developers are not happy about the direction the company is taking. MANA, the French company’s internal social hub, received several comments from developers expressing their displeasure. There was confusion and even disappointment among the staff after Ubisoft announced Quartz (whose YouTube reception we wrote about earlier, and how negative it was… but others have backed out behind the NFTs, e.g. GSC Game World with S.T.A.L.K.E.R. 2 or Team17).
One developer wrote, “I still don’t understand the ‘problem’ being solved here. Is it worth the (extremely) negative publicity this will cause?” And a colleague came up with a better question: “How can you look at private property, speculation, artificial scarcity, and egoism, then say ‘yes, this is good, I want that, let’s put it in art’?” And none of them mentioned the impact on the environment, which could be a completely different (but relevant) topic…
It was no coincidence that we used to shake our heads when Nicolas Pouard, vice president of Ubisoft’s Strategic Innovation Lab, said openly in an interview with Finder that gamers simply don’t understand the benefits that the secondary market can bring them. It’s typically the out-of-touch thinking that doesn’t quite fit with what a casual player represents…
Source: VGC
