TECH NEWS – After Microsoft, Meta, and Google, yet another company is said to be laying off quite a few people, and yes, for the usual reasons…
Tim Cook, Apple’s CEO, said last year that only the most important and talented employees would stay with the company, so it’s no wonder that AppleInsider reported that the company was making cuts in the commercial retail among non-seasonal employees (i.e., those with more stable jobs, since their contracts did not specify that they would work there for one or two years).
According to an email sent to AppleInsider, the sales staff outside the physical stores are affected by the layoffs. Multiple sources have verified the email, and its contents state that individuals working at Best Buy have been given a thirty-day notice period and have been informed of their rights by Apple. It is not yet known what percentage of them will be affected by the cost-cutting measures. Best Buy and Apple often temporarily reinforce their workforce with temporary employees during Thanksgiving and Christmas to meet the demand for specific products (iPhones, iPads, Macs…). The contracts of these employees with Apple have expired, and they are no longer permanent employees of the company.
Apple has not been successful with the iPhone 14 and iPhone 14 Plus, as they are not selling as well as the two top models, the iPhone 14 Pro and Pro Max. Foxconn, a major player in device components in China, was forced to halt production at its Zhengzhou factory at the end of 2022 due to a tighter COVID ban (since then, the Chinese Communist Party has abandoned the zero COVID policy and a large part of the country has reportedly been infected). It was followed, unusually, by a press release from the company, which also told consumers that they would have fewer iPhone 14 Pro and Pro Max in stock because of it.
It’s sneaky of them not to make a big deal about the cuts.