EA Sports to Sign Multi-Million Pound Deal with the Premier League

EA Sports is reportedly finalizing a major deal with the English Premier League, which could be worth approximately £500 million. The deal, which has been made known to all 20 Premier League clubs, is expected to last for six years and would see EA Sports remain as the league’s lead partner and retain its exclusive electronic game license. This could prove to be a lucrative agreement for both parties involved.


EA Sports is reportedly close to signing a commercial deal with the Premier League, which could be worth close to £500 million. Sky News reports that all 20 Premier League clubs have been made aware of the deal, which would last for six years and is said to be worth “about £488 million” according to sources close to the deal.

One club executive reportedly stated that the deal would deliver more than £80 million annually and would consist of EA remaining as the league’s lead partner and retaining its exclusive electronic game license.

Currently, EA Sports sponsors several elements of the match day experience in the Premier League, including having the EA Sports logo appear on referee jerseys. The league’s integration with FIFA’s largest mode, Ultimate Team, includes Premier League-backed player awards appearing as special items in the mode.

The new deal with the Premier League could be similar to the one that EA signed with Spanish football league, La Liga, last year. This deal included title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA Sports, including all logos, graphics, fonts, and other visual elements, and new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.

Later this year, EA will rebrand its football games as EA Sports FC, ending its near 30-year relationship with FIFA. The company claims that despite losing the FIFA brand, its games will not change much and will still include “the same great experiences, modes, leagues, tournaments, clubs, and athletes” thanks to over 300 licensing deals.

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