Another Marketing Push For Diablo IV, This Time For Hardcore Players!

Activision Blizzard King often comes up with something a little more daring in its marketing, and this time, the publisher has targeted gamers who might be veteran fans in its Diablo IV pre-launch promotion…

 

Diablo’s official Twitter account has announced its serious challenge for hardcore gamers. Can they face death? The goal is to be among the first 1000 players (by September at the latest) to reach level 100 in hardcore. Then take a screenshot (prove that you’ve earned it, and since it’s a game that requires a constant internet connection, the publisher can confirm it in no time), tweet the account with the hashtag #Diablo4Hardcore and your username, and you can be up there on a Lilith statue. To do it, they’ve published a set of rules so long we don’t even dare to read them…

You can ask Activision Blizzard King a load of questions. For example, where will this statue of Lilith be? How big will it be? What will happen to the statue? These are all unanswered questions, but it’s a safe bet that the publisher will not accept applications from those with inappropriate or offensive BattleTags, so if you have a swear word in your name, don’t even apply. Here is a paragraph from the game rules; it is still appropriate to put it in:

“The first 1,000 individuals who meet all of the eligibility requirements herein and send a public Tweet to @Diablo containing (i) the hashtag #Diablo4Hardcore, (ii) their full Battle.net BattleTag, and (iii) picture or video proof that the individual has reached a character level of 100 in “hardcore mode” on Diablo IV and have earned the “Tempered Champion” title in-game using the same Battle.net account will have their BattleTag engraved into a physical statue of Blizzard’s choice.”

This marketing move isn’t so bad because compared to it, Lilith, the demon lady’s chocolate shop in London, where you can eat human skulls made of chocolate, is in a far different category.

Source: GameRant

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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