TECH NEWS – The brand that has been struggling since 2007 (which may have started even earlier with the N-Gage…) is completely dead this year.

HMD Global has made a strategic decision to do away with the Nokia name altogether. There is no longer any trace of the once patronizing company on their website, and looking at Nokia’s phone website redirects you to HMD Global’s. This has been a long time coming, and so HMD Global is starting to make its own phones, and we will see the results later this year. Among them will be the TA-1585, which will be treated as a top of the line model, and there will also be a tablet, also with a similarly strange name (HMD T21). There will also be many budget, low-cost models with their own designs and HMD logos (and presumably similarly idiotic names).

Unless Nokia restarts the whole thing on its own, the brand will disappear entirely, as HMD Global will continue to partner with the company, using its technology and patents to make its phones of sufficient quality. However, the name of the company may not be known and we can’t help it: at the moment, HMD Global is targeting the Asian and Indian regions with its new products, but later they will look to expand to Europe and America. This strategy is logical: it will strengthen them before they can enter the Western markets, but let us not forget that there are many brands fighting for the favor of consumers here.

So Nokia is no longer part of HMD Global. The goal now would be to come up with products that are reasonably priced but still have all the features that the user needs. HMD Global’s task will not be easy and it will depend on market interest whether there will be a demand for their products or not. Nokia, on the other hand, is in a slow decline from the top to the bottom: two decades ago it was one of the most famous brands…

Source: WCCFTech