Apple and Samsung Are Taking a Completely Different Approach to Extended Reality!

General news News Tech Tech News 03/08/2025

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TECH NEWS – XR (extended reality) seems to have reversed roles for Apple and Samsung.

Companies are increasingly focusing on MR (mixed reality) because of the growing interest in immersive computing experiences. Apple’s Vision Pro had a pretty big lead, but once the public saw the price tag ($3500), many people backed out of the headset. Meanwhile, Samsung, along with Google and Qualcomm, is trying to enter the XR market to become a direct competitor to Apple’s headset.

The Apple Vision Pro was a revolutionary product that offered great immersion, without any major impact in the long term. In addition to the price, the comfort was also a complaint, but the Cupertino company also received other complaints: there was not enough content, there was a lack of dedicated controllers and the device did not support VR games. As a result, Apple scaled back production and also canceled the upcoming AR video glasses device. Now we hear that the company is working on a mid-range XR headset. Apple is trying to appeal to a broader audience by moving away from its current premium pricing strategy. The company is said to be in talks with Sony about the PlayStation VR2 controllers, which Vision Pro users can use to play their favorite games and even help navigate the interface. However, the Cupertino-based tech giant may cut back on some premium features, such as the EyeSight external display.

Samsung’s hardware, Project Moohan, will reportedly be powered by Qualcomm’s Snapdragon XR2+ Gen 2 processor and is expected to run the Android XR operating system. With the collaboration, the South Korean company aims to deliver a standalone, high-performance XR experience. According to reports, the headset will feature advanced display technology with a pixel density of 3800 PPI. The high quality visual display would be achieved using OLED on Silicon (OLEDoS). They are committed that the headset will outperform Apple’s Vision Pro, focusing on premium experience and cost. Meanwhile, Samsung is also preparing mid-range headsets after Project Moohan.

Both devices are scheduled for release around 2027, but it’s interesting: Samsung is targeting the high end, while Apple is leaning towards cheaper prices…

Source: WCCFTech

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Angyal Anikó

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