The actress behind Aloy from Horizon Zero Dawn has voiced deep concern about Sony’s use of generative AI technology. Ashly Burch openly criticized PlayStation’s recent AI-driven recreation of her iconic character, emphasizing the threat this trend poses to actors’ creative rights.

Recently, footage leaked online showcasing PlayStation’s experimentation with generative AI to enhance character realism, specifically using Aloy from the acclaimed Horizon series. Ashly Burch, who famously portrays Aloy, responded critically on her TikTok channel, raising significant ethical and professional concerns regarding this technology. According to Burch, the issue goes beyond her personal situation, affecting the wider acting community within the gaming industry.

Burch expressed her fears about the future of acting as an art form, noting the potential harm AI could cause to the profession and upcoming generations of performers. She also stressed the importance of the ongoing SAG-AFTRA union negotiations, which seek to establish clear protections for actors before AI-generated likenesses can be produced. These protections include mandatory actor consent, fair compensation, and transparency regarding how their AI counterparts are utilized.

“What truly terrifies me isn’t the existence of this technology or that companies wish to use it,” Burch explained in her TikTok video. “It’s the thought that, if we lose this fight, actors would be left without legal protection, completely vulnerable to exploitation. This possibility deeply saddens and terrifies me. I love my work and want to keep doing it, and losing this battle threatens that future.”

Sony’s Generative AI Sparks Industry-Wide Concerns

The recent leaked video showcasing AI-generated facial expressions and voice imitation of Aloy has ignited significant controversy around Sony’s creative practices. This advanced generative AI technology aims to enhance realism in characters and could be integrated into many upcoming PlayStation titles. Nevertheless, actors and industry professionals worry that without clearly defined regulations, AI-generated portrayals could severely limit human actors’ control over their own artistic likenesses and careers.

Source: 3djuegos