Earlier it was an unexpected move that Louis Vuitton as a brand teamed up with Square Enix, allowing the French company to use Lightning, the heroine from Final Fantasy XIII. We didn’t expect this team-up at all, but it happened – the promotion continues…
Now, Louis Vuitton uses her as a storefront character in Paris, France – in case you’re around the Galeries Lafayette shop, you might notice her. It means one thing: the Louis Vuitton–Square Enix teamwork doesn’t seem to stop in the near future.
However, let’s hope that there won’t be any more crazy, or unexpected progression in this campaign…
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