This is how you show that it's A Hideo Kojima Game

General news News 08/25/2015

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If Konami doesn’t write Hideo Kojima‘s name on the box of Metal Gear Solid V: The Phantom Pain (either?), then some other solutions have to be made. Someone in the Australian JB Hi-Fi stores decided to make a selfmade solution to advertise the game as it should be, A Hideo Kojima Game, showing respect towards the Japanese gentleman, who just turned 52 recently.

Kojma ended up retweeting this image on Twitter, pretty much pulling off a guerrillamarketing move in the process. Many JB Hi-Fi stores ended up following suit, so it ended up causing a chain reaction down under for Metal Gear Solid V: The Phantom Pain, which will be out in just a week.

The question might be brought up: why does the game cost 89 Australian Dollars? The games are more pricey there (it has to be shipped there after all), plus the market is smaller and the demand is big enough to sell games for this high prices. The publishers need to sell the games for a higher price to not lose money on the discs.

But back to topic: this is how you do advertise a game, if the publisher decided not to do the way it should have done it.

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)