There seem to be a lack of balance and collaboration within Sony if such a thing could happen.
Last week, it was announced out of nowhere that Sony and Microsoft will begin working together on technology related to artificial intelligence and the cloud (streaming), which could even be a deal between the two companies (Sony giving the Blu-ray technology to Microsoft, and in return, they use their Azure data centres…?), but Bloomberg says the PlayStation team was caught off guard by this move!
„[The] negotiations with Microsoft began last year and were handled directly by Sony’s senior management in Tokyo, largely without the involvement of the PlayStation unit, according to people familiar with the matter. [The] staff at the gaming division were caught off-guard by the news. Managers had to calm workers and assure them that plans for the company’s next-generation console weren’t affected, said the people, asking not to be identified discussing private matters,” Bloomberg says. (Anonymity makes sense in this case.)
Bloomberg adds that there were similar talks between Sony and Amazon for „deeper collaboration on cloud gaming,” but the business perspective of the two companies did not gel together (which is why Amazon is rumoured to work on their streaming service…?), and Microsoft was contacted after Amazon. The joke here is that the PlayStation Network is powered by Amazon Web Services’ cloud computing technology, which is why the „deeper collaboration” term was used.
„Sony feels threatened by this trend and the mighty Google and has decided to leave its network infrastructure build-up to Microsoft. Why would they sleep with the enemy unless they feel threatened?”, Asymmetric Advisors strategist Amir Anvarzadeh told Bloomberg.
Sony has been running its streaming service, PlayStation Now, for years (based on the acquired Gaikai technology), while Microsoft is planning to take a slice of the cake with xCloud – they both face the upcoming Google Stadia.